Bikes Mean Business
New Report: Bikes Mean Business
...strong public and business support for investments in pedestrian and bicycle infrastructure…
A number of recent studies have highlighted the local economic benefits of active transportation (cycling and walking) in cities and communities, including: higher property values, increased consumer activity and more cycling-related retail opportunities.
To explore the business case for cycling in the city of Victoria, the GVCC conducted transportation surveys of downtown businesses and consumers in the fall of 2013. This report presents major findings from the surveys, including: high levels of walk, bike and transit trips to downtown Victoria; and strong public and business support for investments in pedestrian and bicycle infrastructure.
As well, the report reviews and summarizes the economic benefits of investments in cycling infrastructure and growing bicycle usage in other North American cities.
…Victoria has a very high (but largely unmet) potential to be a truly great cycling city…
Based on these findings and broader North American trends, the report concludes that Victoria has a very high (but largely unmet) potential to be a truly great cycling city. Victoria is a small, compact and bikeable city, and has relatively high ridership. But its investments in cycling infrastructure have been modest, falling well short of current best practices and high-quality facilities being adopted in many other cities. Such infrastructure investments can pay multiple dividends in Victoria: advancing the city’s brand and tourism value, revitalizing commercial activity and the urban fabric of the downtown core. At the same time, we can create a safer, more walkable and bike-friendly community for people of all ages and abilities.
The report was authored by Ray Straatsma and Tom Berkhout for the Greater Victoria Cycling Coalition. The report and survey project was generously supported by the City of Victoria’s Special Projects Grant.
Download the Report:
Revised Report 2015: BikesMeanBusiness2015_0410_Final
(Note: We added and corrected a few references in this new revised version – apologies especially to Daniel Arancibia for initial oversight (Figure 14, page 16).
Appendices: Appendices_GVCC_BikesMeanBusiness_2014 (PDF)
Notes on Project Intent and Study Methods (PDF)